What’s with the fascination of naming products “X” something? Is it because X is underused in words? Obsession with the X-Men comics? X-rated movie aficionados?
Dassaults xApps (xDesign, xShape, xGenerative Design) Lowercase x
SolidWorks (DimXpert, DraftXpert, FeatureXpert, FilletXpert, MateXpert, SketchXpert) Uppercase X <()>
XPLM (PLM Integration company)
Solid Edge (Xcelerator Share)
Bluebeam eXtreme edition (Ok not just x but they capitalize it)
Is this just xtreme marketing xperts that like to make xceptions to the rules to try and further xploit their customers by appearing to be xtra hip?
The real reason is that for the most part people are quite unimaginative and afraid to be different. Even those that are trying to be different end up being exactly different like a bunch of other people.
I think one of the most glaring examples of this is in general media news. It’s amazing how “The same” news of every type is down to the words used. I remember someone put together a montage of news people saying “gravitas” in reference to Cheney during that presidential campaign. Here’s a word that has been around forever that you rarely heard and suddenly you couldn’t turn on a Top 40’s music station without hearing a quick news clip with “gravitas” said somewhere in it.
Sorry, rant over, but in reality “x” is just another one of those. Soon it will be something else. I also can’t wait for “Industry 4.0” and “ai” to die as well.
Just think about how much of your subscription money goes to the fat salary of the marketing people that come up with all these “original” trademarks where the name says nothing about function.
“all the cool kids are using X, so we need to get with the times and use X too.” What’s next? Pig Latin in the “What’s new”? Give them time, it will be cool again.
